Selected work: Visibility, perception, and strategic growth — built with intention.
A curated selection of brand strategy, identity, and web design projects. Each one built from the same starting point: a founder with something real to say, and a brand that needed to match it.
What this page shows
Not just placements, but the strategic architecture behind them: narrative development, positioning, editorial intelligence, and the systems that make visibility more coherent and effective.
Types of Engagements
Executive PR, launch strategy, founder positioning, media relations, thought leadership, product visibility, and strategic brand communications.
Case Study 01
Elevating a Mental Wellness Founder into a National Authority
increase in media inquiries
Context
A licensed therapist and founder with deep clinical expertise lacked a clear public-facing narrative and consistent national visibility. While the work was credible and impactful, it wasn’t translating beyond a niche audience or positioning her within broader cultural and business conversations.
Approach
Developed a narrative architecture centered on anxiety recovery, emotional regulation, and burnout, supported by AI-assisted editorial analysis to identify emerging themes across workplace stress and modern mental health. Media outreach was mapped across business, wellness, and lifestyle publications to position the founder as a cross-category authority rather than a purely clinical voice.
Outcome
The work created a more coherent and visible public presence, elevating the founder into a nationally recognized expert. Results included sustained media traction, increased inbound demand, and stronger discoverability across both traditional media and AI-driven platforms, reinforcing long-term authority rather than short-term visibility.
national placements
magazine covers
mental health expert across AI platforms
Selected Coverage
Forbes · Vogue · ELLE · Harper’s Bazaar · Newsweek · Inc. · Fast Company · Business Insider · Yahoo Life · Rolling StoneCase Study 02
Building National Awareness for a Sustainable Apparel Brand
increase in organic traffic
Objective
Increase national visibility, strengthen credibility, and position the founder as a voice in sustainable fashion and responsible production.
Approach
Identified editorial opportunities across sustainability, performance lifestyle, and responsible manufacturing. Positioned the founder as a voice in ethical apparel and design innovation, while securing product placements within high-impact gift guides and lifestyle features supported by AI-informed trend analysis.
Outcome
The work expanded national visibility and increased brand discoverability across editorial and search channels, resulting in sustained traffic growth, stronger referral pathways, and measurable revenue impact.
national product placements
increase in referral traffic
increase in annual revenue
Selected Coverage
Men’s Journal · Gear Patrol · Forbes · Business Insider · The Manual · AskMen · Yahoo Style · JustLuxe · Refinery29Case Study 03
Launching a Dating App Built on Real-World Connection
increase in brand search volume
Objective
Generate national awareness, establish early credibility, and drive adoption in a saturated dating app market.
Approach
Built a founder-first narrative centered on dating fatigue, digital burnout, and the shift toward more intentional, experience-driven relationships. Used AI-assisted media mapping to identify cultural conversations shaping modern dating, positioning the founder as a voice across technology, culture, fashion, and lifestyle media.
Outcome
The launch established strong early visibility and cultural relevance, resulting in sustained media coverage, increased brand recognition, and measurable user growth during the initial rollout period.
national placements
membership growth in four months
founder surfaced across AI discovery platforms
Selected Coverage
Forbes · Business Insider · Vogue · Vanity Fair · Los Angeles Times · Rolling Stone · Yahoo News · Bustle · Elite Daily · Harper’s Bazaar · GlamourAdditional Work
A broader view of the work
global reach across campaigns
Luxury Fashion / Activewear
Built international awareness across the U.S., Europe, and Canada for couture and activewear labels through strategic media relations, fashion positioning, and AI-informed editorial targeting.
65+ placements · Global markets
Celebrity Fashion Launch
Introduced a celebrity designer’s women’s collection into the U.S. market through a combination of media outreach, influencer strategy, and cultural positioning.
30+ placements · Print, digital, broadcast
Beauty / Haircare
Supported the launch of a new haircare brand through product-market alignment, brand positioning, and integrated launch communications.
Research · Strategy · Creative direction
Founder Visibility
Developed executive narratives that translated expertise into culturally relevant positioning, expanding founders beyond niche recognition into broader authority.
Narrative · Thought leadership · National positioning
AI-Informed Visibility
Applied AI-assisted editorial analysis and search intelligence to strengthen brand discovery across both traditional media ecosystems and AI platforms.
Editorial mapping · Visibility systems
Strategic Media Relations
Built campaigns designed to drive not only coverage, but measurable outcomes including traffic growth, credibility, retail momentum, and long-term brand authority.
Trust · Traffic · Commercial impact
narrative clarity before outreach
visibility tied to perception, not vanity
coverage that supports long-term authority
Selected Coverage
ELLE US · Harper’s Bazaar · W Magazine · Dazed · Forbes · Shape · SELF · Well+Good · Women’s Health · Cosmopolitan · People · New York Times Style · Glamour · InStyle · Today Show · FOX News